Style notes with Samantha : Cowl neck tops & Jacket

Style notes with Samantha : Cowl neck tops & Jacket

At By Samantha Melbourne, we believe style should work for you 24/7 – from coffee runs to evenings, from casual to full glam.

Every woman wears her wardrobe differently. That’s why we design with versatility and confidence in mind. And with Samantha’s styling tips, getting dressed becomes less about “what to wear” and more about feeling your best.

Samantha Bradbury
The Special Edit: Regina Barnes @thisgoeswiththataust reviews By Samantha Melbourne

The Special Edit: Regina Barnes @thisgoeswiththataust reviews By Samantha Melbourne

Discover The Special Edit with Regina Barnes (@thisgoeswiththataust) as she reviews By Samantha Melbourne’s Australian-made dresses. From classic little black dress and gorgeous print to shimmering evening styles, explore her top picks and practical sizing tips.

Samantha Bradbury
Eat, Pray, Love: How to spend 7 Days in Rome

Eat, Pray, Love: How to spend 7 Days in Rome

From wrap dresses to walking tours - founder Samantha shares her favourite moments, outfits, and little joys from one week in Rome. Think gelato, golden light, and fashion made for the Eternal City.

Samantha Bradbury
What to pack for Italy (even if you're just dreaming)

What to pack for Italy (even if you're just dreaming)

Planning a trip to Italy - or just dreaming of one? Here’s our guide to effortless, elegant dressing that works from cobblestone streets to candlelit dinners. Discover curve-friendly pieces that travel beautifully, including our prints inspired by Rome and Sicily.

Samantha Bradbury
Calm Girl's guide to the EOFY 2025 Sale

Calm Girl's guide to the EOFY 2025 Sale

End-of-financial-year sales (EOFY 25) don’t have to mean inbox chaos and decision fatigue. Here’s your mindful guide to shopping smart, investing with intention, and staying grounded when the discounts start flying.

Samantha Bradbury
“I wore your dress on world news.”  Meet Faith – Marine Ecologist & Everyday Hero

“I wore your dress on world news.” Meet Faith – Marine Ecologist & Everyday Hero

Marine ecologist Faith Coleman has been at the forefront of national outreach surrounding South Australia's algal bloom - and she’s done it all in her By Samantha Melbourne wrap dresses. Featured on ABC, YouTube, and global news channels, Faith proves our wrap dresses are made for women making a difference.

Discover her inspiring story, what she wore, and why comfort matters when you're changing the world.

Samantha Bradbury
Ruth and Cherie's "Thelma & Louise" road trip!

Ruth and Cherie's "Thelma & Louise" road trip!

You know that friend who always has the best travel stories? Well, meet Ruth and Cherie – two gorgeous women with bold spirits and unbeatable style. Their story is proof that life (and fashion) only gets better after 40. 

Samantha Bradbury
Fashion That Actually Fits Real Aussie Women? Yes Please!

Fashion That Actually Fits Real Aussie Women? Yes Please!

While most fashion brands are still playing catch-up, By Samantha Melbourne has been designing for real Aussie women of all shapes and ages from day one. No more fashion FOMO – we've got you covered from size 6 to 24!

Samantha Bradbury
Geometry never looked so good: why geometric prints are always in

Geometry never looked so good: why geometric prints are always in

Geometric prints are more than a trend - they're a style staple. Discover why these bold, wearable designs are the perfect upgrade for your wardrobe this season.

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A Love Letter from Sam

A Love Letter from Sam

Discover the heart behind By Samantha Melbourne. In Sam’s letter, our founder shares the values, vision, and why she’s dedicated to designing clothing that celebrates every curve, colour, and chapter of your life. This is fashion with purpose - made locally, made joyfully, and made to last.

Samantha Bradbury
Top It Off: What to Wear with Palazzo Pants

Top It Off: What to Wear with Palazzo Pants

Wondering what top goes best with palazzo pants? Whether you’re off to work or dressing for weekend ease, our latest blog breaks down flattering, easy-to-wear options - from classic cowl neck tops to bamboo tees. Explore how to style them like a pro

svetlana sergeeva
What is a Shift Dress - and why it belongs in every woman’s wardrobe

What is a Shift Dress - and why it belongs in every woman’s wardrobe

Fitted with two pockets, 3/4 sleeves, a scoop neckline and a waist tie fitted at the centre back of the bodice, the By Samantha Melbourne shift dress is easily styled for the office or work environments whilst also being a great casual option. We believe that By Samantha Melbourne shift dress suits any figure type.

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