Travel friendly dresses:  The Lovely Lorikeet goes to Bora Bora

Travel friendly dresses: The Lovely Lorikeet goes to Bora Bora

Our gorgeous customer Sharon has been traveling the gorgeous island of Bora Bora!

May 31, 2023 — Samantha Bradbury
Roarrrrr, there's a leopard on the loose!🐆

Roarrrrr, there's a leopard on the loose!🐆

There's a new girl in town and her name is Carmen🐆

Our first printed bengaline pant in 7/8 length, the Carmen is a gorgeous leopard print made just for you.

May 31, 2023 — Samantha Bradbury
The dress you've been waiting for!

The dress you've been waiting for!

Whether you're going to work, having lunch with friends or running an errand big or small, Our Lana Shift Dress is your perfect companion.
May 30, 2023 — Samantha Bradbury
Our latest dreamy print has arrived: Bebe

Our latest dreamy print has arrived: Bebe

Check out our latest arrival beautiful Bebe!
March 23, 2023 — Samantha Bradbury
Shelly Horton in by Samantha Wrap dress

Shelly Horton is wearing By Samantha Melbourne wrap dress for Channel Nine 2023 Upfronts event!

The Amazing Shelly Horton wows in our gorgeous at the 2023 Nine In Front awards night in her By Samantha wrap dress!
September 15, 2022 — Samantha Bradbury
BRAVA X By Samantha Melbourne  Collaboration

BRAVA X By Samantha Melbourne Collaboration

By Samantha and Brava join forces to transform your wardrobe with gorgeous dresses and underwear!
May 10, 2022 — Samantha Bradbury
Meet the maker behind our growing brand!

Meet the maker behind our growing brand!

Meet the Melbourne based manufacturer behind By Samantha's gorgeous garments !
March 14, 2022 — Samantha Bradbury
Week two of Liptember : our range

Week two of Liptember : our range

Welcome to Spring!

We have 4 gorgeous Aussie-made shades of lipstick that you can purchase in time for Liptember:

Sunday ( nude coffee-with-cream-ish shade)

Jess ( light purple shimmer shade)

Lizzy ( bright magenta shade)  

Samantha ( our signature Red)

Emma ( our pink shimmer shade) 

All our lipsticks are mineral lipsticks that deliver shine and a perfect soft colour in an irresistibly lightweight formula. They are Australian made on the sunny Gold Coast and are all cruelty-free. And when you order lipstick from us it comes with a cute zip-up pouch.

Did you know our models wears our lipsticks for all photoshoots and even after an intense 8-hour-long session her lips were perfect?

Now, how you can participate in Liptember and help us to support mental health services for Australian women:

  1. Buy our gorgeous lipsticks with our special code (down below)
  2. Put your bright lipstick on to support the movement (for one day, one week or an entire month - you do what the most comfortable for you)
  3. Post your selfies wearing bright lips with the hashtag #liptemberBSM and #lipsbysamantha so we can see your support!
  4. Follow us on socials for special liptember content on Instagram and FB 
  5. At the end of the month, we will donate $5 from each sold lipstick to liptember charity
September 08, 2021 — Samantha Bradbury
Liptember 2021

Liptember 2021

We’ve got amazing news. This September we are participating in a charity event for all women in Australia -  Liptember 2021!
What is Liptember?
Liptember is a campaign dedicated to raising funds and awareness for women's mental health, harnessing the true potential of the collective, encouraging and inspiring people to listen, share, and learn.

Funds raised during the month are donated to a range of Impact Partners who deliver carefully selected women's mental health programs, initiatives, support services and research.
The motto of the event is: 
Helping start the conversation off, by popping a little colour on.
How cool is that? Definitely our vibes!

Why did we decide to participate?
How can we not? Our brand is made and designed by women for women and we strongly believe that women should support each other.
I think we can all agree that mental health is extremely important. We carry a lot of responsibilities as mothers, sisters, daughters, partners, wives, leaders, businesswomen. We care about ourselves and our families. We build careers, raise children, grow love and make our world a better place for future generations.

We work, we love, we train, we care, we soothe, we smile, we kiss, we cuddle, we support, we teach, we protect, we fight, we achieve. Also, we cry, struggle and lose hope. Sometimes, we can’t do it anymore. Sometimes it is our dearest and nearest who struggle.
How can we look after those we love if we are not ok?
We want you to be more than ok - we want you to be happy, bright, healthy, free, loved and cared for, satisfied, and feel beautiful! 
So, this September we are going to use all our platforms as an opportunity to help other women.
What are we going to do?
- We'll be posting images of beautiful women we love and inspire us
- Offer a special discount code ' LIPTEMBER21 ' for all our gorgeous shades of lipsticks 
- At the end of the month, $5 from each lipstick sold during the event will be donated to a liptember charity 
Are you with us, gorgeous ladies?
August 30, 2021 — Samantha Bradbury
What is body positivity and body diversity- is there such a thing as ‘body neutrality’?

What is body positivity and body diversity- is there such a thing as ‘body neutrality’?

HI there, my name is Lana & I'm so happy to be able to share my little option piece about my thoughts and journey with body positivity during these crazy covid times. I hope my thoughts and writing help you in some way :)
There is so much pressure today to embrace the body positivity movement, but how does that look, feel, and translate into reality?
Does body positivity mean that I relax and let my body just be as it is because all bodies are made beautiful? Should I work on my body because apparently nothing is sexier than a perfectly rounded and toned bootie? Should I start sipping almond latte’s, join a yoga studio and subscribe to the modern cult-mindsets of ‘wellbeing is king’? Should I start doing exercises because “we are in a lockdown ladies and it does not mean we can relax, There are no excuses”?
What does body positivity say about my practical, financial and anatomical limitations?  
Also , what does the doctrine of body positivity say about depression, stress, anxiety and other mental health issues that arrive from the lockdowns we’ve found ourselves in these last few years?
Is it ok to admit that body positivity does not feel very positive anymore when there are so many conditions placed on my appearance?
I don’t think I’m the only one that would admit that the last 12 months have been very challenging. Personally, I’ve experienced my marriage breakdown, major back surgery, chronic pain, and weight gain from all these things combined. I’ve gone from what I thought was the dream relationship/ reality to being alone during the Melbourne lockdowns after a major back surgery.
I’ve followed the body positivity movement with trepidation and after the year I’ve had, I feel like I don’t want body positivity; I moreso want body neutrality.
What does this mean you ask? For me, it means that I don’t want all this attention or spotlight on the shape or size of my body. Social media sells/markets a glossy glamours life style, but we all know the reality of life is that it’s not all sunshine and rainbows 24/7. The everchanging ‘standard of beauty’ that are constantly being marketed to us leave me feeling stressed and I feeling like it’s all unattainable.   
It’s only after my recent back surgery that I realised this body has been carrying me for the last 32 years and I need to care more about the health of my body instead of always  focusing on the aesthetics. I want to provide food, rest, joy, physical activity and love to my body; not shame, guilt and stress. I want to be loved, be healthy, wear good clothes that make me feel comfortable and confident. Like everyone, I don’t want to be judged or identified only via my body, I am much more than that.
In this way I want both neutrality and positivity for my mind and body. To be in a place of balance where my mind, soul and body are fed by standards of love, kindness and peace. Understandably, this journey of the mind and body are not quick ventures and will take my life to perfect, there are no quick fixes. I think the most important part of this journey of self-discovery is to simply begin and be open to change.
* This photo is an image Lana has made of the glamorous Grace of Monico if she wore our Pink Waratah print ;)
August 11, 2021 — Samantha Bradbury
Life in lockdown Part 1: Our tips and tricks to surviving lockdown / working from home!

Life in lockdown Part 1: Our tips and tricks to surviving lockdown / working from home!

Lets face it though, working from home is both a blessing and a curse. What do I mean by this? While working with our furry friends all day is an obvious bonus, the switch to a home-office working environment comes with it’s own challenges. As we work from a home, here are the pitfalls we’ve fallen into and what we’ve learnt about ourselves/ how we’ve overcome them.
August 29, 2020 — Samantha Bradbury

2018 Women of Strength qtr1 : Selina McGarrigle

The Women of Strength Campaign is our way of giving back to a community of women who’ve either endured a challenging life experience or event to have come out the other side with her head held high. We’ve asked our audience to nominate a women in their life that needs her experience and story honoured. We’re a fashion business with a big heart and we gift each of our contributors with a dress of their choice as a way of showing solidarity and appreciation. As we share their stories with you, we sincerely hope that you are encouraged by the strength of these women that have endured life’s challenges with guts and grace.
So here we go, may we introduce Selina McGarrigle from sunny Brisbane, Queensland!

(Selina modeling for a Curve photo shoot)
1. Tell us a little about yourself Selina
What can I say? I wasn’t sure what to write so I asked a few of my closest friends!
They describe me as passionate, driven, loving, soul-nourishing, inspirational, and a savvy woman with a heart of gold! I have to say I’m blown away because for so long I’ve felt that I had to be something or someone else . I felt pressure to be a certain size, manner, shape - I really felt that to be ‘myself’ wasn't enough and I had to be 'perfect'.
I grew up in Sydney and was told that I was ‘dumb’ by my teachers and would never progress academically past the age of 8. I felt useless, no matter how hard I tried, it was never good enough. I carried this for years, despite turning around my grades, I struggled with depression and low self esteem. I was also violently assaulted at the ago of 16 years old. I tried so hard not to let things affect me – I was more active in the community, started a peer support group for girls in my high school and got into university. Unfortunately all of these things did not help my mental and emotional wellbeing - I became an emotional comfort eater and a silent self hater.
At the age of 25 - I left my career in child protection (truth be told, I burnt myself out trying to do it all and was working over 60hrs a week!) and had a emotional breakdown. I needed to take time for myself, so I decided to travel the world and focus on me. Little did I know that this choice would lead to some of the happiest times of my life!
I ended up spending five years travelling and living in many different places including London, New York, Somerset and Paris. I got to work with some very special young people and was able to encourage and assist them in their growth. I fell in love for the first time and finally felt like I had found myself and could be myself.
Unfortunately, at the age of 30 I was required to return to Australia as my visa was expiring and my relationship ended.
I hit rock bottom about 4yrs ago which lead me to successfully turned my life around through learning through coaching, NLP and Hypnosis. I hadn’t considered the mind to be such a powerful tool, but when I did the work on my limiting beliefs about myself - everything changed and I recognised the negative self talk that had troubled me from childhood. Looking back now, I realise the impact my childhood made on my self belief and confidence. I know now that my mind is my most powerful tool. From that moment of realisation everything changed for me.

( Selina in her ‘Selina’ wrap dress , yes we named it after her ❤️)
2. Would you mind sharing with us the biggest challenge you’ve experienced in life
At the age of 36, I was feeling more and more fatigued in my everyday life, I felt exhausted. I was single, extremely healthy and very active. I undertook rigorous testing to get to the source of my loss of energy. It took nine months of blood tests, iron infusions and new thyroid medications to feel a little better. However one day when I was just doing a routine check, found a lump in my breast.
Within a week of finding the lump, I was diagnosed with stage 2 - Invasive Carcinoma of the left breast (Ie; Breast Cancer). Invasive means that the cancer has “invaded” or spread to the surrounding breast tissues - hence my lump was about 3.2cm. Carcinoma refers to any cancer that begins in the skin or other tissues that cover internal organs — such as breast tissue & lymph nodes.
I was shocked! There is no family history and I was so healthy. How does this happen?
I underwent genetic testing as I thought perhaps it was the BRAC 1 or 2 gene - then I would have a Mastectomy and have both breasts removed - I have even picked out a tattoo to have in replacement of my breasts. But when the results came in, of the 33 genes tested - I was negative to all cancer genes. I didn't have the BRAC 1 or 2 either. This breast cancer was just bad 'fucking' luck. Within 48hrs of seeing my GP - it was a whirlwind of ultrasounds, scans, MRIs, biopsies, endless doctors appointments, sleepless nights, conversations with other women who have gone through it, and so much research!
The week before my surgery I started IVF to try and freeze some eggs because I was warned that Chemotherapy would trigger menopause (which it did!) and could destroy my ovaries completely despite being on Zoladex injections. After much consideration, I decided to have a Lumpectomy, a surgery in which only the tumour(which ended up being only 2.4cm) and some surrounding tissue is removed - I have a 5cm margin removed and thank goodness only three lymph nodes. This loss was only lightened by my talented surgeon who managed to save my nipple and give me a semi-breast lift at the same time ( God bless her! LOL!).
The day I was released from hospital - I had my ultrasound and was told that I had over 28 eggs from treatment (even though my surgeon was very concerned about me doing IVF due to the high levels of estrogen that goes into your body - I was so blessed to have choice now) - My amazing IVF specialist and his team retrieved 22 viable eggs a week later, which are now in frozen in storage.
Against my better judgement I did chemo. This was hell on earth! The pain aside, my surgery was such a success - and the lump was smaller than originally thought - my chemo went from 8 cycles/6 drugs to 4 cycles/ 2 drugs.
Before making the decision to do radiation I wanted my body to have the best chance to recover and be in the best condition to fight - so I took a 8 week break. I did holistic medicine as well as western medicine and mindset work everyday so that my mental condition didn’t deteriorate as my physical strength did.
To be absolutely honest, treatment was hell. I felt as though I was in the underworld of illness. I was frustrated and confused, how could the treatment be worse than the disease? I endured everything from bone pain, brain fog, nausea, skin irritations , weight gain of 10kgs in 3 weeks, metal tastes in my mouth, shaking, constipation, fatigue, to only name a few - it felt like every part of me was dying. This pain is one I can't begin to describe - It felt like I was on fire and my body was burning from the inside out.
I don’t wish to go into the darkest moments, however I know if had not spent time working at building my mental strength and fortitude prior to Chemo, I do not think I would have beaten cancer.
Although the Chemotherapy was brutal, I did get the opportunity to be the first patient at the hospital to trial a new British technology ‘The Cold Cap’ . The Cold Cap freezes your hair so that you don't lose it all during the Chemo process. It also means you may not require a wig. This aside, I still cut my off my long hair and donated it. During the trial I only went slightly bald with a few patches of hair that didn't fall out. It may seem like a minor detail, but this small grace was a great distraction for me and I felt empowered to be able to give to other women that were in need .
(Selina during the first roll out of the hair saving technology ‘Cold Cap’)
(Selina Experienced minimal hair loss during treatment due to the Cold Cap technology) 
3. What was your motivation while you were in thick of it?
My motivation.. there really wasn't any - the only thing I could focus on was to LIVE beyond the statistics! So the drive came from within. I focused on little things to get me through it all. I concentrated on one thing a day that made me smile, one thing a day that helped me move my body and one thing a day that helped restore my mind.
I began to do Facebook(FB) live videos telling people I had cancer, I would say “this is such a 'glitch' in the system” but I was determined that breast cancer was not going to knock me off the planet. I knew I had a bigger purpose in this world and breast cancer had picked the wrong woman to fuck with!
I did live FB videos and shared the ups and downs of breast cancer because I wanted to inspire others to push through the underworld of illness. I also wanted to encourage the friends and families of other patients to feel involved and like they couldn't contribute to the healing process of their loved ones.
I was personally encouraged and empowered by watching positive youtube clips/ reading posts from amazing people like Brendan Burchard, Danielle LaPorte, Taryn Brumfitt and Oprah. I surrounded myself with people who had my back and knew that I was passionately determined to LIVE. Nothing was going to stop me.
In August 2017, I got my 1yr all clear without Tamoxifen! As I read the email from my surgeon to say that I was all clear and there were no signs of recurrence in either breasts, I celebrated by going to the gym and deadlifted 65kgs that morning! Then I booked a trip to Bali to celebrate!
( Selina doing a celebratory 65kg deadlift)
My plan is to continue to stay clear & well! My 2nd year scan is due in August of this year and there will be more celebrating then too, I can guarantee that!
4. What have you learned about yourself during the whole process?
I have learnt that FEAR drives so many things in the world and that LOVE for myself is more powerful than fear.
I learnt that I can control my thoughts, my reactions, my mind and that while it is important to acknowledge the facts - I can defy the verdict and live!
I learnt to focus on my business and my message that “ wellness in the mind, creates wellness in the body!”
I had to rebuild myself and my life from the hell of this adventurous ride of breast cancer. I learnt that at rock bottom, the only way is up!
Breast cancer took everything from me - my energy, my femininity, my body, my choice to have children and my money (financially I am starting from scratch again).
Although it took everything, what it did gave me was A WHOLE NEW LIFE!
I might not feel like a woman anymore or somedays the pain is so intense that I can hardly breathe or sleep, but I AM ALIVE.
I remind myself that I am alive everyday! I make LIVING LISTS now - not bucket lists - life is to be lived, not settled for.
I am so lucky & grateful that I have a 2nd chance now! At present, I am pouring all of my energy into creating a new me and all my learnings into a program that will help other women go through their own endings with focus, clarity, power and determination. Its my focus to help women unlock the issues that are really holding them back in life and to stop feeding themselves the bullshit stories –to shed the fears! I want to help women pursue their passion and soar into the incredible life they deserve – because we are all worth it!
5. What would you say to encourage other women experiencing hardship or challenge?
● Focus on you - go within and fill up your cup first!
● You get one life - take a breath and focus on what you can do!
● Be in the moment - be present.
● Only you can change the way you react to the world.
● Don't waste your beautiful, precious life trying to please everyone else or look like someone else or stay to make others happy.
● There is no such thing as failure, only feedback - work with it - flow with it.
● Your vulnerability is your power to be YOU and that is what the world needs
● You've got this ☺
February 12, 2018 — After pay Integration team