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End-of-financial-year sales (EOFY 25) don’t have to mean inbox chaos and decision fatigue. Here’s your mindful guide to shopping smart, investing with intention, and staying grounded when the discounts start flying.

Marine ecologist Faith Coleman has been at the forefront of national outreach surrounding South Australia's algal bloom - and she’s done it all in her By Samantha Melbourne wrap dresses. Featured on ABC, YouTube, and global news channels, Faith proves our wrap dresses are made for women making a difference.

Discover her inspiring story, what she wore, and why comfort matters when you're changing the world.

You know that friend who always has the best travel stories? Well, meet Ruth and Cherie – two gorgeous women with bold spirits and unbeatable style. They’ve just returned from their third “Thelma & Louise” road trip adventure, and trust us, it was anything but ordinary.

Their story is proof that life (and fashion) only gets better after 40. Whether you're curating your wardrobe for the next holiday or looking for flattering, plus-size-friendly styles that feel as fabulous as you are – Ruth and Cherie are your ultimate inspiration.

Because fashion over 50? It’s fierce, fearless, and 100% Australian-made.

While most fashion brands are still playing catch-up, By Samantha Melbourne has been designing for real Aussie women of all shapes and ages from day one. No more fashion FOMO – we've got you covered from size 6 to 24!

Geometric prints are more than a trend - they're a style staple. Discover why these bold, wearable designs are the perfect upgrade for your wardrobe this season.

Discover the heart behind By Samantha Melbourne. In Sam’s letter, our founder shares the values, vision, and why she’s dedicated to designing clothing that celebrates every curve, colour, and chapter of your life. This is fashion with purpose - made locally, made joyfully, and made to last.

Wondering what top goes best with palazzo pants? Whether you’re off to work or dressing for weekend ease, our latest blog breaks down flattering, easy-to-wear options - from classic cowl neck tops to bamboo tees. Explore how to style them like a pro

Fitted with two pockets, 3/4 sleeves, a scoop neckline and a waist tie fitted at the centre back of the bodice, the By Samantha Melbourne shift dress is easily styled for the office or work environments whilst also being a great casual option. We believe that By Samantha Melbourne shift dress suits any figure type.

Looking for Autumn fashion inspiration? We’re predicting key trends for 2025, including versatile layers, bright prints, and timeless classics. Get the look with By Samantha Melbourne!

Ever wondered what fashion terms like ‘faux wrap dress’ or ‘Barbiecore’ mean? Our ultimate fashion glossary breaks down everything from classic styles to the latest trends, so you can shop and style with confidence.

Celeste is a stunning fusion of 1970s nostalgia and modern elegance. Designed for timeless confidence, this collection features wrap dresses, shift dresses, palazzo pants, and cowl neck tops in a bold yet sophisticated geometric print. Own the look that turns heads effortlessly.