News
Shelly Horton is wearing By Samantha Melbourne wrap dress for Channel Nine 2023 Upfronts event!
Source: Dailymail.co.uk
Shelly Horton attended Channel Nine 2023 Upfronts in The Rocks in Sydney last night and looked absolutely stunning in our Sagittarius purple wrap dress from our metallic knit evening collection called Celestial Bodies!
Source: Dailymail.co.uk
The purple colour of the dress highlighted the deep shade of her beautiful red hair, and the bright sparkle of the dress made her the star of the blue carpet.
Shelly looked beautiful and we feel so happy and honoured to see one of our creations wearing and styled by you!
Our Celestial Bodies collection is inspired by sparkle of bright stars in the night sky. Made from a textured metallic print, these dresses and tops will take you to the stars and back with their glittery goodness.
BRAVA X By Samantha Melbourne Collaboration
At By Samantha Melbourne, we believe in the transformative power of a good dress - and what goes underneath it. Proper-fitted underwear in the correct size and shape transforms how your dress sits and drapes. Underwear is the very first thing we put on every day, and most of the time, we pay so little attention to it. And we need to revise it because a good bra changes everything - not only the shape of your dress but also your posture, level of your confidence, your mood. And Experts in BRAVA Lingerie know it.
We are happy to announce our first collaboration with the fantastic brand Brava Lingerie, who reached out and invited us to have a bra-fitting experience in their shop in Melbourne and share their knowledge about all shapes, wires and lines!
The Brava shop we visited is very welcoming, nice-looking and girly. The changing rooms are big, warm and equipped with big mirrors and good light to have the best experience possible. The bra-fitting experience was very nice and stress-free: we had enough time to change our clothes, try different models and colours of bras, ask questions and take photos/notes.
Thirty minutes is what it takes to find out your size, best styles, and most suitable colours. After you try the proper bra for your shape and size, your old one will feel wrong immediately. Brava Lingerie @bravalingerie are experts in D cup and up and they are here to help you to find your best bra to feel your best. They have several locations in Sydney, Melbourne and Brisbane and they are open for you.
Wrap Dress is the core of your wardrobe. The bra is the foundation of your look.
Visit their store https://www.bravalingerie.com.au/Meet the maker behind our growing brand!
Most of the time fashion labels focus on the glitz and glamour of making gorgeous clothes whilst forgetting about the talented people that make the brand what it is. As you know we manufacture and design here in Melbourne and we'd love to introduce you to our superstar local maker, Thai!
Thai's story is one that is both inspiring and harrowing. He came to Australia from Vietnam by boat in the early 1980's to escape humanitarian and economic troubles in Vietnam. He and many of his family members risked their lives sailing in unsafe vessels on rough open ocean seas in search for a better life. Thai and his family made many attempts of escaping Vietnam and were finally successful in being given refugee status in the mid-1980's. After spending 2 years in refugee camps in Malaysia, a young Thai was resettled in Melbourne in the 1985.
He worked many jobs to make ends meet and found a job working alongside one of Melbournes long standing manufacturing companies. Through this position as a machinist he gained the skills he needed to start his own manufacturing business in 1995. Thai has worked with Melbourne made labels like Mesop, Soon and many more.
We've had the pleasure of working with Thai and his family for the last 6 years and have loved growing our business with him and his family. Thai was so gracious to take us on as a manufacturing partner all those years ago ( we started by producing 20mtrs of fabric on one style and now we produce more than 500mtrs a month across 5+ styles!).
Thai is a kind, gentle and humble man. The fashion industry can be so cruel and at times, however working with Thai and his family has been an absolute joy. I hope you're able to feel this love and warmth every time you wear your By Samantha Melbourne clothing .
Week two of Liptember : our range
Welcome to Spring!
We have 4 gorgeous Aussie-made shades of lipstick that you can purchase in time for Liptember:
Sunday ( nude coffee-with-cream-ish shade)
Jess ( light purple shimmer shade)
Lizzy ( bright magenta shade)
Samantha ( our signature Red)
Emma ( our pink shimmer shade)
All our lipsticks are mineral lipsticks that deliver shine and a perfect soft colour in an irresistibly lightweight formula. They are Australian made on the sunny Gold Coast and are all cruelty-free. And when you order lipstick from us it comes with a cute zip-up pouch.
Did you know our models wears our lipsticks for all photoshoots and even after an intense 8-hour-long session her lips were perfect?
Now, how you can participate in Liptember and help us to support mental health services for Australian women:
- Buy our gorgeous lipsticks with our special code (down below)
- Put your bright lipstick on to support the movement (for one day, one week or an entire month - you do what the most comfortable for you)
- Post your selfies wearing bright lips with the hashtag #liptemberBSM and #lipsbysamantha so we can see your support!
- Follow us on socials for special liptember content on Instagram and FB
- At the end of the month, we will donate $5 from each sold lipstick to liptember charity
Liptember 2021

Funds raised during the month are donated to a range of Impact Partners who deliver carefully selected women's mental health programs, initiatives, support services and research.
We work, we love, we train, we care, we soothe, we smile, we kiss, we cuddle, we support, we teach, we protect, we fight, we achieve. Also, we cry, struggle and lose hope. Sometimes, we can’t do it anymore. Sometimes it is our dearest and nearest who struggle.

What is body positivity and body diversity- is there such a thing as ‘body neutrality’?
Life in lockdown Part 1: Our tips and tricks to surviving lockdown / working from home!
2018 Women of Strength qtr1 : Selina McGarrigle

(Selina modeling for a Curve photo shoot)

( Selina in her ‘Selina’ wrap dress , yes we named it after her ❤️)




Waikiki dreaming, join us on our adventure to Hawaii
We’ve searched Melbourne for some beautiful tropical and floral prints to refresh your wardrobe.
Seven Sisters Pop Up Store Northcote
The Seven Sisters Pop Up Store is located at 277 High Street , Northcote Victoria for three weeks from August 21st to September 10th. We will be trading 7 days a week from 10am - 5pm so if you're a Northcote local then please pop in and say hello and support some of Melbourne's most talented designers and creatives!
Meet our Seven sisters:
La Sierra Alpaca
The aims
La Sierra provides an affordable luxury product, representing Ecuador and its indigenous people in a way that is attractive and viable for a wider market.
La Sierra supports the revitalizing of cultural traditions around the incredibly fine alpaca textiles. In making people more conscious of where their clothes come from, we can assist the development of indigenous communities in Ecuador. We support and follow fair trade principles.
La Sierra values the wellbeing of our planet and aims to have as little impact as possible on the Earth. Eco-friendly alpaca animals, sustainable farming and traditional textile production methods all contribute to minimizing our footprint, and we are investigating options for carbon offset of transportation.
Website: http://www.lasierra.com.au/
Heather Grafton - Illustrator
Heather Grafton is a talented English born lass ( we've adopted her as our own 😂) Offering unique and edgy digital and hand - finished illustrations created here in Melbourne.
Her work is beautiful, thought provoking and quirky - a winner for all ages and demographics.
Some of her work is available in store and custom works are available and welcome.
Website: http://www.heathergrafton.com
Ara Lyra Jewelrey
Ara Lyra is a stunningly beautiful jewelrey label dresigned in Melbourne and made in fair trade studios in India.
All of Ara Lyra's pieces are hand made with semi precious jewels and glass settings that will steal your heart!
Website: https://www.aralyra.com/
Merry People
Merry People is a Melbourne-based boutique small business, whose story began just over 3 years ago on a farm in South Gippsland, Victoria.
We make fun and practical rainwear, with design elements that are tasteful, functional and affordable.
We want our products to empower our customers to live fearlessly and embrace the unknown adventures – to always feel ones most confident and happy self, even if it is wild and stormy outside.
No animal products are used to make our products nor do we perform any testing on animals.
Website: https://merrypeople.com
Travis and Joy
We’re a Melbourne based fashion label creating contemporary leather essentials that are a staple in any woman’s wardrobe. Our pieces are made from the highest quality lambskin leather and treated with the utmost care to ensure the natural beauty of every hide is retained. We focus on creating timeless leather pieces that are versatile, effortless and transeasonal.
Website: https://travisandjoy.com
Kiss Ready lips / skin
Just like you, we care about what we put on our skin and use everyday.
We understand the frustrations of looking for natural, quality, affordable and Australian made products - so we decided, why don't we make it ourselves!
Our journey has taken us from the farms, apiaries, beauty schools and retailers in Australia, NZ, USA and we even visited a monastery in Italy (yes, all for the love of research!), to see for ourselves how the traditional methods of making natural beauty products are even more so relevant in today's modern, busy, and often times, without us being aware... a toxic world!
We love to learn more about "how our mums and nanas used to make them", we think it's cool! Why put nasty chemicals on our products when nature is abundant with amazing ingredients which actually work wonders on your lips and skin?
We're all about spreading the love, so be assured - our products have been crafted to minimise the use of unnecessary ingredients that can harm the environment or stress out our little animal friends.
We hope you enjoy our products. We love making them, so drop us a line and let us know what you think.
Website: https://www.kissreadylips.com
By Samantha Melbourne
Welcome to BY SAMANTHA, a melbourne made premium lifestyle brand that empowers women to be all woman and effortlessly fierce with flatteringly comfortable wrap dresses.
The spirit of By Samantha is fun and flirty, she's curvey and confident in her own skin. A lover of colour and unique patterns, her style is effortlessly comfortable and sexy. We hope you feel all of these same feelings when you wear a BY SAMANTHA wrap dress.
We are passionate about three things: easy to wear fashion, empowerment through design / colour and making our dresses in Australia.
We make our dresses in Melbourne using local machinists supporting Australian fabric wholesalers and printers. We will continue to work with illustrators and local graphic designers to create unique floral prints.
Website: you're here already 😎
J' adore Entrecôte
OH la la! This month we've had the pleasure to take some photos and romp around the secret rooms of one of Melbourne's most popular restaurants, Entrecôte. Much loved for their mouth-watering Steaks and happy hour tipples, Entrecôte is a foodies heaven and a hipster's hard-on! We loved their eye for modern decor and clean Parisian finishes.
For more information on Entrecôte and their menus at www.entrecote.com.au