Welcome to By Samantha Melbourne!
A note from the founder
You deserve a dress that feels like a hug and looks like a compliment.
At By Samantha Melbourne, we design wrap dresses that flatter your shape, move with your body, and bring a spark of joy to your everyday. Our pieces aren’t just beautiful - they’re customisable, curve-friendly, and made to last. Designed for real women with real lives, from size 6 to 24.
From beach to dinner in 3 seconds. From workday to wedding without missing a beat. Whether you're dressing for comfort, confidence or celebration - our timeless styles and signature prints are here to make it easy (and fun).
Proudly Australian-made, our collection includes wrap dresses, cowl neck tops, palazzo pants, shift dresses and more - all created to help you feel like your best self, every single time you get dressed.
xoxo
Samantha
Our goal
At By Samantha Melbourne, we design clothing that helps women feel confident, stylish, and completely themselves. Founded by Samantha, a proud Queenslander turned Melburnian, our mission is to create beautifully made garments that celebrate curves, colour and individuality.
Who is SAMANTHA?
Created in 2014 in regional Queensland, we wanted to create a brand that empowered women and helped them feel confident and gorgeous.
Fashion Made for You
Our hero piece? The wrap dress – but not just any wrap. Customisable, curve-friendly, and designed with real bodies in mind, our dresses are made to take you from the beach to dinner in three seconds flat. Whether you're dressing for a wedding, a day at the office, or a spontaneous date night, you’ll find timeless staples that feel like they were made just for you. From flutter sleeves to 3/4 and sleeveless options, our designs offer flexibility in fit and personality – because no two women are the same.
Sizes 6–24 | Proudly Australian-Made
We proudly design and make everything right here in Melbourne, keeping production small, ethical, and personal. By Samantha Melbourne is a celebration of slow fashion with a big heart – made in limited runs, using beautiful fabrics that feel as good as they look. Our size-inclusive styles (6–24) are made for every stage, shape and story.
Colourful, Confident and Curve-Friendly
Our collections are filled with bold geometric prints, delicate florals, and versatile staples like wrap tops, palazzo pants, cowl neck tops, and shift dresses. Each piece is designed to mix comfort with polish – for women who want to express themselves, not squeeze into someone else’s idea of style.
Values
We are passionate about three things:
1. Easy-to-wear fashion
2. Empowerment through design/colour
3. Making our dresses in Australia.
Environmental Responsibly
We are passionate about creating minimal waste and being as environmentally friendly and responsible. To achieve this, we manufacture in smaller run sizes and offer pre-orders in each print we produce so that there is low wastage of fabric, energy and other precious resources.
We’re Building a Wardrobe – and a Community
We believe fashion should feel like a celebration. That’s why so many of our customers become part of our growing community – women who support each other, love colour, and know that style has no size limit.
We’re not fast fashion. We’re fashion that lasts.
Made with love. Made for real life.
JOIN US and discover wrap dresses and wardrobe classics you’ll wear again and again.
By Samantha Melbourne – Style that fits your life.