The EOFY sales season often feels like a race: frantic emails, countdowns, and pressure to grab a bargain before it's gone. But here's the truth: you don’t need to buy into the noise to walk away with something truly worthwhile.
This year, we’re doing it differently.
Welcome to your no-pressure, full-hearted approach to sales season. It's part planning, part ritual.
Our top tips for a good shopping experience
1. Breathe first, buy later
Start with a nice hot cup of tea. Or a walk outside. Have a deep breath. Relax your shoulders and tummy. Grounding yourself before opening those emails or browsing collections makes the difference between buying what you love and panic-adding to the cart.
2. Make your wishlist ahead of time
Think about what your wardrobe needs. A layering slip dress? A winter wrap dress in a print that makes your skin glow? Note them down in advance.
3. Block out the noise
Unsubscribe from brands that stress you out and close multiple open tabs. You’re not missing out. You’re choosing what matters.
4. Invest in real-life pieces
EOFY is the perfect moment to buy well-designed, wear-on-repeat pieces that last: curve-loving wrap dresses, winter-weight knits, bamboo slips, and versatile pants. Think staples - not hype.
5. Schedule your shopping time
We love putting everything into our calendars, from small tasks to big events, and sales, too! So you could enjoy your online shopping while cozying up with a cuppa, or maybe with your favourite movie in the background. No rush, no panic.
6. Reground if you feel spun out
If you’re doomscrolling sales and feeling overwhelmed, take a break. You’re in control. Go for a walk, fold laundry, call a friend, care for your plants. Anything that works for calming down.
7. Remember: this is YOUR sale season
The biggest secret? You’re not meant to shop like everyone else. Your choices, your pace, your style.
FAQ: EOFY Sales
Q: When is EOFY in Australia?
A: The End of Financial Year in Australia ends on 30 June. Most EOFY sales begin in early to mid-June and run through to the end of the month.
Q: What’s worth buying during EOFY sales?
A: EOFY is a great time to invest in high-quality staples: classic dresses, tailored pants, layering basics, and trans-seasonal pieces.
Q: How can I shop EOFY sales mindfully?
A: Create a wishlist, shop with a time limit, prioritise versatile wardrobe staples, and take breaks to stay grounded.
Q: Are EOFY sales the final sale?
A: That depends on the brand. At By Samantha Melbourne, EOFY25 sale is the Final Sale.
Q: What makes By Samantha Melbourne pieces worth investing in during EOFY?
A: Our pieces are locally made in Australia, customisable, size-inclusive (6-22), and crafted to last. This sale is a rare chance to invest in fashion that works with your lifestyle and curves.