Sam’s Manifest
Why I Started By Samantha Melbourne - and What We’re All About
I started By Samantha Melbourne because I couldn’t find wrap dresses that fit, flattered, and felt like me.
Everything was either too rigid or too frilly, too small or too big, too boring or too bold. There was always a compromise. I wanted dresses that moved with me, celebrated my body, and fit effortlessly into my life - from Monday meetings to spontaneous weekend getaways.
And I knew I wasn’t alone.
Fashion That Fits You
At By Samantha Melbourne, we design clothing that helps women feel confident, joyful, and completely themselves.
Our wrap dresses aren’t just beautiful - they’re timeless, comfortable, and customisable. It’s fashion that fits your body, your day, and your personality.
Whether you’re drawn to floaty florals, bold geometrics, or classic solids, you’ll find pieces that blend playfulness with polish and feel amazing to wear. It’s all about versatility - from beach to dinner in 3 seconds.
Proudly Made in Melbourne, for Every Body
We make everything locally in Melbourne with love, intention, and ethical production practices. Our collections are available in sizes 6–24 because I believe style has no size limit. Every piece is made to move with your body and last beyond one season.
From custom sleeve options (flutter, 3/4 or sleeveless) to inclusive silhouettes, your wardrobe can finally reflect your true self - not someone else’s beauty standard.
More Than a Brand - A Community
By Samantha Melbourne is more than a fashion label. It’s a community of bold, beautiful women who lift each other up, share style inspiration, and live colourful lives unapologetically. Whether you’re a working mum, a creative soul, or someone rediscovering your confidence - we’re here for it.
Timeless. Effortless. Joyful.
This is fashion that’s made to feel good. To move with you, not restrict you. To last longer than trends. It’s slow fashion with a big heart - and it’s only just getting started.
Thanks for being here. I hope you find something in our collections that makes you smile, walk taller, and feel like the most you version of you.
With love,
Sam
Founder, By Samantha Melbourne